Trends Report

Boost Customer Insights With Actionable Marketing Dashboards

A Practical Guide For Technology And Business Professionals To Collaboratively Build Effective Marketing Dashboards

March 7th, 2016
Boris Evelson, Vice President, Principal Analyst
Boris Evelson Vice President, Principal Analyst
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
With contributors:
Mary Pilecki , Holger Kisker, Ph.D. , Sophia Christakis , Arleen Chien , Kara Hartig

Summary

In this report, application development and delivery (AD&D) pros will learn about the strategies, goals, objectives, and challenges that their customer insights (CI) colleagues face when defining business requirements for marketing dashboards. The report will also provide best practices for AD&D pros to design, architect, build, or select a packaged marketing dashboard solution.

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